The now updated and adopted Streatham Investment and Growth Strategy 2019 – 2030 provides a strategy for action. It sets out the council’s vision for boosting the vitality of Streatham up to 2030 and recommends a series of short, medium- and long-term actions to achieve this.
The Strategy is structured in five parts. Section four sets out Streatham’s next 10 years across five action areas:
- Challenging perceptions and attracting inward Investment
- Diversifying the town centre economy
- Providing space for growth and enterprise
- Improving the resident and visitor experience
- Progressing development opportunities
Each of the five action areas proposes a ‘purpose’ and a set of ‘priority’ and secondary actions. The priority areas for the town centre include:
- Action Area 1: Developing a place marketing approach; undertake annual soft market testing with retailers, workspace providers and developers; produce inward investment marketing materials
- Action Area 2: Use the Local Plan review to design a planning led strategy for Streatham town centre; explore potential to acquire long-term leases in units to provide space for entrepreneurs; develop a night-time strategy
- Action Area 3: Explore appetite for applying Article 4 Direction to restrict the loss of more office space; introduce a workspace policy; deliver more workspace
- Action Area 4: Provide new public spaces and activities; animate established places; explore opportunities for Streatham Hill Theatre
- Action Area 5: Cultivate exciting and socioeconomic uses; establish a supportive policy and planning framework; direct participation in development; embracing ‘metroisation’ agenda Streatham Hill Station
Like many high streets across the UK, Streatham town centre is facing a number of challenges, including perception issues, change in shopping patterns and behaviours, loss of office space, competition from rival town centres and the sheer length and traffic dominance of the High Road.
To address this, Lambeth Council commissioned a team of independent experts in economic development, architecture and retail and town planning, led by Hatch Regeneris, to assist in developing a ten-year Investment and Growth Strategy covering the period 2019 to 2030.
About the consultation
A formal public consultation for eight weeks (June – August 2019) generated 80 representations, 82% of which were broadly supportive of the Strategy and its aims. Thank you to everyone who took the time to comment. Your views helped us to refine and improve the strategy.
During the consultation period, Cllr Matthew Bennett, Cabinet Member for Planning, Investment & New Homes, and Council officers attended a public engagement event convened by InStreatham BID and Streatham Action.
To ‘close the loop’ on the consultation we have produced a summary list of the most common issues or points made and provided written responses. We are now discussing next steps with elected Members and inStreatham BID.